Jequiti

Jequiti is a Brazilian cosmetics and perfumery company that offers a wide range of beauty products, including perfumes, skin care, and makeup. Founded in 2006 by the businessman Silvio Santos, Jequiti specializes in direct sales, utilizing a network of consultants who market their products directly to consumers. The company is known for its affordable pricing and innovative fragrances, which often draw inspiration from Brazilian culture and nature. Jequiti aims to provide high-quality beauty products while promoting entrepreneurship and empowerment through its direct sales model.